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Innovation

Why Innovation?

Anticipating market/consumer needs and delighting them continuously with new products, services and improved quality
Widening competitive gaps via differentiation and superiority in offers, internal efficiencies and intellectual property
Creating value not only for the business but also for the society
Making the company ‘a place to work for’; recruiting the best talent
PATH TO INNOVATION

DISCOVERY

Uncovering something previously unknown or unrecognized.


Visible

INVENTION

Creating something new by translating ‘the known’ through experimentation.


Possible

INNOVATION

Expanding the idea into something that: is unique, generates value and is worth of exchange.

Available

The path is most of the time not linear but iterative

Innovation Definition

Innovation is creation and delivery of novel value to consumers and company. Any ‘proposition’ should have 3 characteristics to be called as innovation.

TYPES OF INNOVATION

TRANSFORMATIONAL
INNOVATION

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CATEGORY
INNOVATION

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MARKETPLACE
INNOVATION

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OPERATIONAL
INNOVATION

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Success in innovation

Successful innovation happens with structure and discipline which requires development of innovation capabilities. Strong and sustainable innovation capabilities result from robust innovation model design.

Innovation Model Design

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Innovation

Why Innovation?

Anticipating market/consumer needs and delighting them continuously with new products, services and improved quality
Widening competitive gaps via differentiation and superiority in offers, internal efficiencies and intellectual property
Creating value not only for the business but also for the society
Making the company ‘a place to work for’; recruiting the best talent

PATH TO INNOVATION

DISCOVERY


Uncovering something previously unknown or unrecoqnized.


Visible

INVENTION


Creating something new by translating ‘the known’ through experimentation.


Possible

INNOVATION


Expanding the idea into something that: is unique, generates value and is worth of exchange.


Available

The path is most of the time not linear but iterative

Innovation Definition

Innovation is creation and delivery of novel value to consumers and company. Any ‘proposition’ should have 3 characteristics to be called as innovation.

UNIQUE

One of a kind
- Not necessarily only about the product itself but any element of the value chain.

VALUE GENARATING

Possitive impact on a person's life
- Can be product, service or business
- Not sufficient if it only creates value for the company

WORTHY OF EXCHANGE

People are willing to give or exchange something for it
- Might be beyond monetary value such as time, support, intellctual...

TRANSFORMATIONAL
INNOVATION

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CATEGORY
INNOVATION

MORE INFO

MARKETPLACE
INNOVATION

MORE INFO

OPERATIONAL
INNOVATION

MORE INFO

Success in innovation

Successful innovation happens with structure and discipline which requires development of innovation capabilities. Strong and sustainable innovation capabilities result from robust innovation model design.